Artefact 5 Evaluation

This focused on looking back at the written dissertation to see if the question researched has come to a series of conclusions. The question being in what ways have public information advertisements been effective through different communication tools and techniques? In order for this to happen the research had to reflect back on the key findings and understandings of all the previous artefacts in order to create a drink driving advert (DDA) that will hit an audience on a sophisticated level using certain elements, which proved to be successful at obtaining certain emotions and feelings.

Artefact 5 was created after reflecting on all the findings of the tests already completed in artefacts 1,3,4 which included, visual, voice overs, font, music and statistics it was established that not all of these elements were proven to be most effective alone, mixing certain elements together allowed this final artefact to be created in a way that shows, what ways DDA’s most effective communication tools and techniques are.

Using a mixture of the women’s faces, voices, calm, peaceful music, basic font with different colours, voice overs for certain areas and statistics shown last proved that this DDA was most effective through these different communication tools and techniques.

Improving this would be to use a variety of women that have been convicted of DD to make it more believable. Focusing on narrowing the statistics and creating a storyline. Developing the traffic light slogan and making a series of adverts to present all this information.

Developing this further would be looking into why perceptions of women are the way they are and how adverts rein form women about perceptions of who they really are in today’s society. How to break through our cultural perceptions of why we think women aren’t potentially as responsible for men’s DD. Getting bigger focus groups will enable a more defined conclusion.