Nivea Adverts

With my plans for the Nivea adverts I am getting each woman to perform the following 4 roles:

• Miss Confident
• Miss Seductive
• Miss Laid-back
• Miss Lust

Above is a picture of Rosie acting the Role of Miss Laid-back

My Nivea adverts began on Saturday which went well, Rosie was excellent with each of the roles.

Amy- Monday

Tash- Wednesday

Laura- Friday

Drink Driving Artefact One

Today I went out to capture a variety of women to say particular words I have noted down and I successfully filmed 29 different ladies, I am filming my last part tomorrow with a friend off the course who is a man, it is looking very promising so far, but I wont give it all away just yet.

Below is a picture of one of the ladies who helped me today by saying dissappointed

Artifact 1

After working with certain objects to create an ad using a metaphor to show my results, I feel I am limiting myself and what I am using is not going to let me experiment to my full potential, I have changed my idea completely with the inspiration of Godley and Creme- Cry video

I am planning to use a variety of people to show my results in a twist.

Artifact 1- Drink Driving- Metaphor to show facts- PILLS

I have been experimenting with the text for my short ad, I think it is very clever how it gives a sense of liquid as pills is a form of a drug like alcohol so I was thinking of using pills to show facts but with the use of Photoshop the liquid effect can give it a better understanding:

I hope everyone had a lovely christmas and new year!

First week back and there is already so much to do!!!

Artefacts for Research Document-

Plans for first artefact are progressing, I learnt from my dissertation that with Drink Driving women convictions has gradually got higher but adverts are still targeting men so I thought it would be interesting to make a factual ad where I would show the ad to a focus group of women and men separately to establish if different genders need different adverts to communicate the same message.

Adverts for Nivea for Client Project-

Actresses booked- CHECK

Camera equipment booked- CHECK

Wardrobe- CHECK

Scripts- CHECK

Shot list and storyboards in process