Research Project- Artefacts

Artefact One

This advert has been created to question “the ways in which drink driving advertisements are effective through different communication tools and techniques”. I have mainly focused on the topic of Gender within drink driving advertisements, as I have previously stated the most interesting fact about my dissertation was that women drink driving convictions have constantly been rising since the 1950’s and that men are still targeted in adverts.

I am holding a focus group on Monday and will upload the feedback.

Client Project- Nivea for Men

Filming is now complete and I would like to introduce the 4 lucky girls with the roles I have chosen them for:

Miss Confident- Lorren

Miss Lust- Narinder

Miss Seductive- Tash

Miss Laidback- Rosie

I am currently editing on each of the individual adverts and looking at music, images and layout.

Client Project- Nivea Adverts

All of last week and this week I have been shooting all 4 of my different roles for my 4 adverts I have filmed 5 girls, I had my last girl secluded for tomorrow but she has had to move the date to two weeks time which is fine as I will need to film my 3rd artefact then, I have filmed more girls than I need to give me a variety of edits to work with and to see who best suits the role and who acts it to its full potential.

Research Project- Artefacts

I have filmed my first artefact and am showing it tomorrow with a slide show presentation I have created, along with questionnaires I have printed off to be filled in at my tutorial using them as a focus group.

I have filmed my second artefact two days ago and put together an edit, I went back and filmed again today to give myself more variety of shots, angles and people and I am happy with the footage I have got and plan to edit this in the next 2 weeks while brainstorming ideas for my third artefact.