Research Project- Artefacts

Artefact One

This advert has been created to question “the ways in which drink driving advertisements are effective through different communication tools and techniques”. I have mainly focused on the topic of Gender within drink driving advertisements, as I have previously stated the most interesting fact about my dissertation was that women drink driving convictions have constantly been rising since the 1950’s and that men are still targeted in adverts.

I am holding a focus group on Monday and will upload the feedback.