Original Adverts


Miss Confident



Miss Seductive



Miss Laidback



Miss Lust






Final Adverts


Miss Confident



Miss Seductive



Miss Laidback



Miss Lust

Presentation- Artefacts

Today I am purely focusing on getting this presentation to a higher level of understanding and I will be practising this a series of times every day for the next 7 days!

Client- Nivea Questionnaire feedback recording

Man 1 - Aged 21



Man 2- Aged 24

Client- Nivea Questionnaire

I decided to put together a questionnaire together to get a deeper understanding of how effective Nivea adverts are and to focus on what will make a man purchase Nivea for men skincare.


Here below are the questions in the questionnaire:

1. How old are you?

20-25                         25-30             30-35             35-40             40-45+                      

2. Do you use deodorant?

3. Why do you use it?

4. Do you buy moisturiser cream?

5. Why don’t you?

6. At the same time don’t you want your skin to look nice as well as your body to smell nice?

7. Have you seen any Nivea adverts if so which ones?

8. What was the technique they used for the advert? (i.e. how they showed the advert, style, design, what gender they used, what was said?).

9. Did you feel like purchasing Nivea for men after seeing the advert if so why if not why?

10. Do you feel like purchasing Nivea for men after seeing this advert is so why if not why?

http://www.youtube.com/watch?v=9PUT4vLha8U

11. Has your girlfriend or a woman ever suggested for you to use a moisturiser?

12. Have you ever thought of using it?

13. Why haven’t you if you haven’t?

 14. Did you understand the meaning of the series of adverts?

http://www.youtube.com/watch?v=7WykJ6uM0Lc

http://www.youtube.com/watch?v=a1qUamV96Vc

http://www.youtube.com/watch?v=AzCvpUczsys

http://www.youtube.com/watch?v=4ZisTMK_kNU

  15. Do you feel like buying Nivea after watching these adverts?

    16. Did you understand each individual message?

Miss Confident-

Miss Seductive-

Miss Lust-

Miss Laidback-

      17. Did you understand these women were being insincere?

      18. Are these the things that men do really want women to say?

      19.Which advert portrayed the most effective acting?

      20. Which advert conveyed the most effective message?

  

      21. What other themes could women talk about that men like to hear?

Opinions (feel free to add any comments)

Presentation

Today I gave a rough presentation to Deborah, which has lead me to discover much preparation is needed for this!!

Evaluation

I have received feedback from my client and will be including certain parts in my evaluation and I have started to receive feedback from the questionnaires I have sent out which I will include certain part within my evaluation.

Client- Nivea

After reading what my client had to say, I will be handing in two versions to be marked, one being the first final version and then another where certain bits have been changed to what my client thinks will enhance it more.

Client Feedback- Very Happy!

Hi Charlotte

First off, well done. You've really paid attention to the brief. You've hit the nail on the head in terms of developing work that responds to the strategy - to help men discover that women can tell if men moisturise.

You've targeted the audience segment well and acknowledged that we are talking to guys who don't use skin care products by creating a campaign that gives them persuasive reasons to consider trial of the product - that use might help them get noticed more by the opposite sex. You've done this in a way that is both surprising and quite unconventional, a way that will appeal to the target's 'boyish' side - there's nothing 'girly' about the spots even though you at first think the spots might be for girls because we are used to seeing girls in ads for products targeted at girls.

This brings me on to the placing of the pack shots and endline at the top of the spot - I wonder if the branding might be better placed at the end of the spots so that you don't know what you are watching to start with and therefore build more intrigue. Again what we know about the audience is they are not interested, probably turned off by skin care products so placing the branding at the top might actually cause them to tune out. Perhaps better to open with our live action and close with the pay off line and the Nivea for Men messaging - I think this is something you were considering anyway.

In terms of the individual spots, they are all on brand and nice and cheeky. The music tracks work well - although if this was a commercial campaign you might not have the luxury of four different tracks, and from a recognition point of view this campaign might have more stand out and feel more like a campaign of you used one track - they are all good so any one of these would be spot on. It also might be nice to use the track throughout the spots, low in the mix for the action and ramping up for the pack shots.

Finally in terms of the end lines, these all work well with the individual spots, but I would like to see them work together better as a set - end lines should be memorable and if you are going to adapt them for separate bits of copy they should have a common theme that runs throughout so perhaps taking key words like 'For that... feeling' and substituting the appropriate contextual adjective 'confident/relaxing/seductive...' would make the spots suitably refreshing, but also clearly part of the same campaign.

That said, my overall response is that the campaign idea works well, it's fun and cheeky and it feels like a fresh approach. Really nice work Charlotte.

Good luck with the remainder of your course and your plans to move into the media industry.

If you need anything further from me do shout.

Cheers,

Niall

2 weeks left of university!!

Client Project- Due in 1 week!

Everything is done with client:

• 4 Adverts
• Storyboards for each advert.
• Risk Assessment
• Recce Sheet
• Log Sheet
• Shot List
• Scripts
• Wardrobe
• Music
• Animating

Client Evaluation- due in 2 weeks!

I am awaiting feedback from my client which I hope to include in my evaluation at the moment I am just over 2000 words and handing in a draft as the evaluation is due in 2 weeks!

I am also awaiting feedback from a selected amount of people that I have sent a questionnaire to and again I hope to include this feedback within in evaluation.

Artefacts & Presentation- due in 11 days!

Everything is complete with artefacts 1-5:

• Presentations
• Ethics forms
• Risk assessments
• Recce sheets
• Log sheets
• Shot lists
• Brainstorms
• Storyboards
• Evaluations
• Graphs
• Pie Charts
• Tests
• Questionnaires
• Voice overs

Presentation- Monday 30th 11.00- 11 days away!

I have structured out a presentation in powerpoint and I am working on a draft to show my tutor tomorrow to get feedback of anything that doesn't make sense or anything that is missing.