Presentation- Artefacts

Today I am purely focusing on getting this presentation to a higher level of understanding and I will be practising this a series of times every day for the next 7 days!

Artefact 5 Evaluation

This focused on looking back at the written dissertation to see if the question researched has come to a series of conclusions. The question being in what ways have public information advertisements been effective through different communication tools and techniques? In order for this to happen the research had to reflect back on the key findings and understandings of all the previous artefacts in order to create a drink driving advert (DDA) that will hit an audience on a sophisticated level using certain elements, which proved to be successful at obtaining certain emotions and feelings.

Artefact 5 was created after reflecting on all the findings of the tests already completed in artefacts 1,3,4 which included, visual, voice overs, font, music and statistics it was established that not all of these elements were proven to be most effective alone, mixing certain elements together allowed this final artefact to be created in a way that shows, what ways DDA’s most effective communication tools and techniques are.

Using a mixture of the women’s faces, voices, calm, peaceful music, basic font with different colours, voice overs for certain areas and statistics shown last proved that this DDA was most effective through these different communication tools and techniques.

Improving this would be to use a variety of women that have been convicted of DD to make it more believable. Focusing on narrowing the statistics and creating a storyline. Developing the traffic light slogan and making a series of adverts to present all this information.

Developing this further would be looking into why perceptions of women are the way they are and how adverts rein form women about perceptions of who they really are in today’s society. How to break through our cultural perceptions of why we think women aren’t potentially as responsible for men’s DD. Getting bigger focus groups will enable a more defined conclusion.

Artefact Five

Here is my Focus group Brain storm for the Development of

artefact Five

Focus group feedback recording

Tutor/focus group feedback recording

Artefact 5

Artefact Four Evaluation

This focused on furthering the understanding of artefact three, by testing a series of elements to secure an understanding of what elements will prove to be most effective in a drink driving advert (DDA).

Those elements consisted of audio, visual, font and statistics. Audio tested a calm and fast pace sound to establish which piece made the audience link more. Visual tested artefact three using faces, voices and a mixture to establish if using them together can make people today feel more apprehensive and concerned about DDA. Font tested different colours and fonts to see what emphasises the emotions. Statistics were tested by positioning in different places, to establish where is the most memorable and to see if it changes the audience’s thinking or feeling.

Quantitative data was used to gain feedback with a group of men and women via a recording of a focus group with structured questions to see the differences between the genders.

The recording showed for audio that the different pieces of music expressed different emotions there was not one more effective just that the faster piece was harsh as people were struggling to listen.

For visual using both sound and image together communicated a stronger message.

For font using the same font was best, having some words in different sizes had a bigger impact on certain emotions; using different colours distinguished different emotions.

For statistics a mixture of thoughts were said, showing at the beginning no one knew what the DDA was about till the end and it was forgotten. Showing at the end it is quite curious throughout and no one is entirely sure what is happening, seeing it last makes it memorable.

To improve this artefact, to shock the audience in a more sophisticated way a combination of male statistics compared to women with the increase in cars on screen could be shown.

Tutor/Focus group feedback recording

Focus group feedback recordings

Test 1- Music

Test 2- Visual

Test 3- Font

Test 4- Statistics

Test One

Music One

Music Two

Test Two

Statistics beginning

Statistics end

Original

Test Three

Different font, different colours

Different fonts, one colour

Same font, different colours

Same font, one colour

Test Four

Mixture of visual and audio

Faces

Voices/text

Mixture of both

Artefact Four

Here is my Focus group Brain storm for the Development of artefact Four

Artefact Three Evaluation

This focused on returning to develop artefact one, since artefact two did not lead to any logical further development, it was determined to concentrate on one area and test two different aspects to secure a better understanding. Artefact one filmed a variety of people however only a few were selected since quality was originally deemed more important, this proved incorrect. It was decided to use all the women and to try establish by isolating their voices can we see if this gives credibility and a more powerful message. If using the unseen can play with the audience’s imagination, if elements such as seeing and hearing make people today feel more apprehensive and concerned about drink driving adverts (DDA).

Two experiments were created using all the women’s faces captured for one advert, and their voices with words attached for another.

Quantitative data was used to gain feedback via a recording of a focus group with structured questions, since the questionnaires limited people’s responses. A group of men and women attended this recording in order to establish the differences between the genders.

The recording established using the women’s faces and voices separately portrayed different messages. Using their faces it was believed the women were blaming someone else for their actions or they have known someone who’d been through a drink driving incident. Using their voices with text it was believed the women blamed themselves and referring to their own experiences. Neither seeing or hearing was more effective, it was suggested using both the elements would make a more powerful message. The advert using faces was more visual, powerful but the message was clearer via the voices and text and it was more shocking, memorable and informative seeing the figures written.

To improve this artefact a series of tests using different elements such as music, font, sound, imagery and statistics is required.

Tutor/Focus group feedback recording

Focus group feedback recording

Tests

Just using faces

Just using voices with text

Artefact Three

Here is my Focus group Brain storm for the Development of artefact Three

Artefact Two Evaluation

This focused on people’s perceptions, by securing real responses and reactions from the public. By looking into drink driving by tackling the specific area of alcohol. To see how people react to a drink being more than tripled in price.

Filming customers at Blue Monkey Brewery-The Organ Grinder Pub gained qualitative data, where the barmaid’s were requested to ask their customers an extortionate price for their drinks and the customer’s real time reaction captured.

The customers captured were men, there were no women. A range of interesting reactions and shots were secured so there was sufficient visual and audio footage to make a drink-driving advert (DDA).

Shocking people on a more sophisticated level with making them believe the price being asked is real, getting an honest reaction from the customer proves graphic images doesn’t need to be shown to shock an audience. Showing people the consequences of drinking and how much it will cost them and what they could lose.

From reactions to artefact one women seem to not take full responsibility for their actions as highlighted by Don't jail my mum: Judge spares drink-driver after girl, 14, sends him pleading letter by Rob Cooper, which supports there being no women customers.

Quantitative data was used to secure feedback via a questionnaire within an observational focus group with an equal number of men and women, to compare different thoughts.

Which lead to the interesting findings:

Price of Alcohol

Male Statistics I discovered from questionnaires:

Female Statistics I discovered from my questionnaires:

Storyboard