Client- Nivea Questionnaire

I decided to put together a questionnaire together to get a deeper understanding of how effective Nivea adverts are and to focus on what will make a man purchase Nivea for men skincare.


Here below are the questions in the questionnaire:

1. How old are you?

20-25                         25-30             30-35             35-40             40-45+                      

2. Do you use deodorant?

3. Why do you use it?

4. Do you buy moisturiser cream?

5. Why don’t you?

6. At the same time don’t you want your skin to look nice as well as your body to smell nice?

7. Have you seen any Nivea adverts if so which ones?

8. What was the technique they used for the advert? (i.e. how they showed the advert, style, design, what gender they used, what was said?).

9. Did you feel like purchasing Nivea for men after seeing the advert if so why if not why?

10. Do you feel like purchasing Nivea for men after seeing this advert is so why if not why?

http://www.youtube.com/watch?v=9PUT4vLha8U

11. Has your girlfriend or a woman ever suggested for you to use a moisturiser?

12. Have you ever thought of using it?

13. Why haven’t you if you haven’t?

 14. Did you understand the meaning of the series of adverts?

http://www.youtube.com/watch?v=7WykJ6uM0Lc

http://www.youtube.com/watch?v=a1qUamV96Vc

http://www.youtube.com/watch?v=AzCvpUczsys

http://www.youtube.com/watch?v=4ZisTMK_kNU

  15. Do you feel like buying Nivea after watching these adverts?

    16. Did you understand each individual message?

Miss Confident-

Miss Seductive-

Miss Lust-

Miss Laidback-

      17. Did you understand these women were being insincere?

      18. Are these the things that men do really want women to say?

      19.Which advert portrayed the most effective acting?

      20. Which advert conveyed the most effective message?

  

      21. What other themes could women talk about that men like to hear?

Opinions (feel free to add any comments)